WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.929 If you don't have a blog for your business, that's a no, no for show show. 00:00:04.220 --> 00:00:05.020 You know what I'm saying? 00:00:05.080 --> 00:00:06.300 You're missing out on a lot of leads. 00:00:06.550 --> 00:00:11.829 B2B marketers who use blogs receive 67 percent more leads than those who don't. 00:00:12.009 --> 00:00:13.070 Blogs are great. 00:00:13.385 --> 00:00:17.575 For increasing your website traffic, establishing yourself as an expert and 00:00:17.575 --> 00:00:20.125 converting traffic into leads or sales. 00:00:20.215 --> 00:00:22.545 Making your blog stand out can be overwhelming, but in this 00:00:22.554 --> 00:00:25.724 video, I'm going to break down a winning framework to create a 00:00:25.724 --> 00:00:27.434 successful blog for your business. 00:00:27.604 --> 00:00:27.924 What's up? 00:00:28.044 --> 00:00:29.564 It's Jamal, and welcome back to the channel. 00:00:29.625 --> 00:00:33.065 There's three things you must pay attention to if you want a successful blog 00:00:33.214 --> 00:00:35.875 audience, content strategy, and promotion. 00:00:35.925 --> 00:00:39.639 The first step is So a successful strategy is to define your target audience 00:00:39.669 --> 00:00:41.160 and the content topics you'll cover. 00:00:41.199 --> 00:00:43.019 Let's start with defining our audience. 00:00:43.220 --> 00:00:43.750 Who are they? 00:00:43.809 --> 00:00:44.769 Seriously, who are they? 00:00:44.829 --> 00:00:45.890 What problems do they have? 00:00:45.919 --> 00:00:46.819 What are their motivations? 00:00:47.000 --> 00:00:48.989 And how can you provide education to help them? 00:00:49.190 --> 00:00:53.079 Next, define the topics you'll write about to help inform your audience. 00:00:53.120 --> 00:00:57.614 Some topic examples are industry news, Education or inspirational stories 00:00:57.684 --> 00:01:01.824 once you know your audience and topics decide on the type of blog posts You'll 00:01:01.824 --> 00:01:05.575 write how to's list based thought leadership or just some examples. 00:01:05.634 --> 00:01:07.335 Maybe a nice little article about me. 00:01:07.455 --> 00:01:12.005 No Okay, defining what best fits for your blog will attract loyal readers 00:01:12.044 --> 00:01:17.059 that that style For example, at HubSpot, we create content to educate 00:01:17.059 --> 00:01:18.619 marketers and small business owners. 00:01:18.809 --> 00:01:23.529 Our editorial topics include social media, email, SEO, and building your website. 00:01:23.629 --> 00:01:27.690 To execute our strategy, we start by drafting a monthly editorial calendar. 00:01:27.740 --> 00:01:31.440 This helps us keep track of audiences, target keywords, and deadlines. 00:01:31.740 --> 00:01:34.420 If you need more help with mapping and planning your content, you 00:01:34.420 --> 00:01:37.680 can download this free HubSpot guide that'll walk you through all 00:01:37.680 --> 00:01:39.230 the steps for creating your blog. 00:01:39.360 --> 00:01:40.919 I'll have linked it in the description box. 00:01:40.919 --> 00:01:42.330 So don't forget to check that out. 00:01:42.390 --> 00:01:42.710 Okay. 00:01:42.830 --> 00:01:46.320 So now that you have a plan in place, it's time to create some content. 00:01:46.369 --> 00:01:48.440 Before you start typing away, here's how you can get the 00:01:48.440 --> 00:01:49.659 most out of your blog posts. 00:01:49.850 --> 00:01:54.089 First, you'll want to conduct keyword research to identify the terms people 00:01:54.089 --> 00:01:55.889 are using to search for the topic. 00:01:56.175 --> 00:01:56.905 you'll be writing about. 00:01:56.945 --> 00:02:01.615 Tools like SEMrush, Google Keyword Planner, and Answer the Public can help. 00:02:01.795 --> 00:02:05.634 Next, type those terms into Google and look at what webpages are 00:02:05.634 --> 00:02:09.354 ranking for those words and evaluate the structure of their content. 00:02:09.424 --> 00:02:13.015 A good blog post has an introduction, body, subheaders, 00:02:13.225 --> 00:02:15.185 multimedia, and a call to action. 00:02:15.225 --> 00:02:18.325 Subheaders are great to break up the post so it's easy to digest. 00:02:18.715 --> 00:02:21.985 Using bullet points and images make the post easy to scan. 00:02:22.025 --> 00:02:26.265 And having a call to action guides the reader on what you want them to do next. 00:02:26.305 --> 00:02:29.735 These essential factors will help you keep your reader on the 00:02:29.735 --> 00:02:32.795 page and convert them into leads. 00:02:33.154 --> 00:02:34.914 All right, so you have your content plan. 00:02:34.934 --> 00:02:36.004 You've written some great posts. 00:02:36.075 --> 00:02:39.115 Now, let's make sure your audience can actually find your blog content. 00:02:39.235 --> 00:02:41.915 First, you want to use the terms found in the keyword research 00:02:41.915 --> 00:02:43.355 to optimize each blog post. 00:02:43.595 --> 00:02:47.845 To do this, you should include at least one main keyword in your post title, 00:02:48.215 --> 00:02:50.435 the URL, and the first 100 words. 00:02:50.975 --> 00:02:52.385 and the meta description tags. 00:02:52.475 --> 00:02:55.405 Other factors in supporting the performance of your blog in search 00:02:55.535 --> 00:03:00.435 include external links, internal links, content length, and multimedia. 00:03:00.474 --> 00:03:04.695 I have a video linked down below if you guys want to learn more about SEO. 00:03:04.785 --> 00:03:07.664 SEO is not your only strategy to drive traffic to your blog. 00:03:07.724 --> 00:03:11.515 You can use social media, your website, or your email newsletter to reach 00:03:11.545 --> 00:03:13.125 current and potential customers. 00:03:13.195 --> 00:03:14.045 The final tip. 00:03:14.345 --> 00:03:16.865 I have for this video comes from an expert here at HubSpot. 00:03:16.984 --> 00:03:20.285 Once you have your blog up and running, perform a competitive analysis. 00:03:20.515 --> 00:03:22.835 This will help you identify trends and uncover gaps in 00:03:22.835 --> 00:03:24.105 the content in your industry. 00:03:24.135 --> 00:03:27.544 It will also give you ideas on topics and ways to remote your blog. 00:03:27.605 --> 00:03:30.074 And that was from HubSpot expert, Caroline Forsey. 00:03:30.245 --> 00:03:32.124 I hope these tips help you get your blog up and running. 00:03:32.665 --> 00:03:33.735 Whoop off the ground. 00:03:33.955 --> 00:03:36.815 If you have any questions, don't forget to comment them down below. 00:03:36.865 --> 00:03:37.485 Please hit us up. 00:03:38.305 --> 00:03:40.755 Now, if you'll excuse me, I'm going to go start a blog and make it 00:03:40.785 --> 00:03:45.145 deliberately bad so that your blog ranks above it, and I'm going to push 00:03:45.305 --> 00:03:48.344 everybody up on the SDRP until then. 00:03:49.275 --> 00:03:49.914 I'll see you next time. 00:03:53.235 --> 00:03:54.515 Our software is the worst. 00:03:54.515 --> 00:03:55.885 Have you heard of HubSpot? 00:03:56.370 --> 00:03:58.520 See, most CRMs are a cobbled together mess. 00:03:58.920 --> 00:04:01.950 But HubSpot is easy to adopt and actually looks gorgeous. 00:04:02.250 --> 00:04:03.670 I think I love our new CRM. 00:04:04.050 --> 00:04:05.320 Our software is the best. 00:04:06.030 --> 00:04:06.510 HubSpot. 00:04:06.850 --> 00:04:07.350 Grow Better.