WEBVTT NOTE This file was generated by Descript 00:00:00.590 --> 00:00:06.049 Hi, I'm Felice from HubSpot, and today I'm going to explain what a landing page is. 00:00:06.260 --> 00:00:10.200 If you enjoy this video, don't forget to like it and subscribe to our channel. 00:00:10.440 --> 00:00:14.090 Post any questions or suggestions you have in the comments below. 00:00:14.369 --> 00:00:15.179 Let's get started. 00:00:15.180 --> 00:00:19.919 In the context of websites and digital marketing, a landing page is a webpage 00:00:19.920 --> 00:00:23.510 specifically designed for a company to capture a contact's information. 00:00:24.010 --> 00:00:30.160 Usually, this is in exchange for some sort of offer, like an ebook, However, 00:00:30.180 --> 00:00:34.560 it can also be an exchange for more information on a company through a demo, 00:00:34.690 --> 00:00:37.110 meeting, or over the phone consultation. 00:00:37.600 --> 00:00:40.780 Ultimately, the goal of a landing page is a conversion, 00:00:41.130 --> 00:00:44.589 or the exchange of a visitor's information for a company's offer. 00:00:44.669 --> 00:00:47.989 Landing pages get this information through a form on the page. 00:00:48.160 --> 00:00:52.020 But just because a web page has a form on it does not make it a landing page. 00:00:52.380 --> 00:00:56.639 For example, a blog post might have a form for someone to subscribe, but 00:00:56.640 --> 00:01:00.030 the goal of that blog post should be to first and foremost educate 00:01:00.030 --> 00:01:01.640 readers, not to convert them. 00:01:01.990 --> 00:01:04.970 The best landing pages are optimized to get that conversion. 00:01:05.330 --> 00:01:09.780 Typically through images, specific details about the offer, And reasons why 00:01:09.789 --> 00:01:11.630 the offer can be helpful to the visitor. 00:01:11.899 --> 00:01:15.590 Once a website visitor fills out that form, they're typically sent an email 00:01:15.590 --> 00:01:18.960 with more information on what the visitor was hoping to learn more about, 00:01:19.330 --> 00:01:23.259 and then redirected to what's called a thank you page, a new webpage where 00:01:23.259 --> 00:01:25.339 they can also access more information. 00:01:25.929 --> 00:01:28.200 This completes what's called the conversion path. 00:01:28.600 --> 00:01:31.970 The visitor goes to the landing page, fills out the form, And 00:01:31.970 --> 00:01:35.670 then it's given the information via email and a new web page. 00:01:35.940 --> 00:01:36.810 Simple as that. 00:01:37.700 --> 00:01:40.450 Need some additional help getting started with landing pages? 00:01:40.720 --> 00:01:43.010 Click the link in the description below to learn more. 00:01:43.380 --> 00:01:44.479 Thanks for watching. 00:01:44.580 --> 00:01:47.710 If you enjoyed this video, be sure to like it and subscribe. 00:01:47.920 --> 00:01:50.959 Let me know how your landing pages are doing in the comments below.