Hi, I'm Felice from HubSpot, and today I'm going to explain what a landing page is.
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In the context of websites and digital marketing, a landing page is a webpage
specifically designed for a company to capture a contact's information.
Usually, this is in exchange for some sort of offer, like an ebook, However,
it can also be an exchange for more information on a company through a demo,
meeting, or over the phone consultation.
Ultimately, the goal of a landing page is a conversion,
or the exchange of a visitor's information for a company's offer.
Landing pages get this information through a form on the page.
But just because a web page has a form on it does not make it a landing page.
For example, a blog post might have a form for someone to subscribe, but
the goal of that blog post should be to first and foremost educate
readers, not to convert them.
The best landing pages are optimized to get that conversion.
Typically through images, specific details about the offer, And reasons why
the offer can be helpful to the visitor.
Once a website visitor fills out that form, they're typically sent an email
with more information on what the visitor was hoping to learn more about,
and then redirected to what's called a thank you page, a new webpage where
they can also access more information.
This completes what's called the conversion path.
The visitor goes to the landing page, fills out the form, And
then it's given the information via email and a new web page.
Simple as that.
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