WEBVTT NOTE This file was generated by Descript 00:00:00.100 --> 00:00:03.739 So what's the difference between a landing page and your website anyway? 00:00:04.470 --> 00:00:05.880 In a word, focus. 00:00:06.790 --> 00:00:09.919 While websites are general and designed for exploring, landing 00:00:09.919 --> 00:00:13.750 pages prompt visitors with just one clear goal or call to action. 00:00:14.349 --> 00:00:16.600 Think of a landing page as a one way street. 00:00:17.140 --> 00:00:22.180 Visitors from email, social, or PPC ads are directed to a specific CTA 00:00:22.180 --> 00:00:26.120 as they take in the scenery, like your messaging, your testimonials, 00:00:26.120 --> 00:00:28.400 or features customized to that offer. 00:00:28.780 --> 00:00:32.450 Websites are more like roundabouts with multiple links and options 00:00:32.540 --> 00:00:34.020 that can distract from your offer. 00:00:34.380 --> 00:00:38.430 Visitors can get really stuck exploring a website, not knowing exactly where to go 00:00:38.430 --> 00:00:42.930 next, meaning all those email and pricey ad click throughs to your offer have 00:00:42.930 --> 00:00:44.750 a way bigger chance of going to waste. 00:00:45.480 --> 00:00:49.309 So not only do landing pages give your visitors a more compelling, focused 00:00:49.309 --> 00:00:53.380 experience, they give you more control over your campaigns and ad dollars. 00:00:54.070 --> 00:00:56.910 Start converting more of your traffic with landing pages. 00:00:57.260 --> 00:01:00.519 Check out our library of over 100 templates at unbounce. 00:01:00.839 --> 00:01:02.290 com slash templates.