Organized, strategic efforts to promote specific corporate goals, marketing campaigns leverage email, SMS and LinkedIn to continuously attract, engage and delight prospects and customers alike. INDUSTRYBay will help define the purpose and goals for your marketing campaigns. Are you looking to promote a new product, increase brand awareness, drive leads, or generate revenues? Our marketing team will help you to develop campaigns that are aligned with SMART (specific, measurable, attainable, relevant and timely) goals and create delighted, loyal and happy customers who drive referrals and repeat sales.
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In the attract phase, our industrial marketing team focuses on helping you create useful content to help prospects learn about your company. The most popular marketing campaign asset is video followed by images, blog articles, infographics, podcasts, and other audio content. Video has the highest ROI of any media format. Other services aimed at attracting customers include search engine optimization, social media marketing, targeted paid ads, and conversion rate optimization (i.e. the process of continuously improving website performance in order to convert more sales).
In the engage phase, INDUSTRYBay makes it easy for your customers to buy from you. Our marketing campaigns enable buyers to engage with your company on their preferred timeline and marketing channels. The focus is not only on closing deals but also on creating relationships. Services aimed at engaging customers include website and email personalization, database segmentation, marketing automation, lead nurturing, multichannel communication (live chat, phone, text messaging, email), and sales automation.
Customer delight is the process of surpassing customers' expectations to build a long-term, positive experience around your product or service and brand. Delighted customers are more likely to become loyal customers and brand advocates for your company. Customer delight is centered around helping customers effectively solve their problems and challenges — not just making the sale. Achieving customer delight involves every interaction with your business (e.g. visiting your website, requesting a quote, chatting with a sales rep, or asking for product support). Customers who recommend your company to their personal and professional networks can be the difference between your business growing or struggling.
While designing your campaign with a specific target in mind, we identify your audience's interests and pain points. What are your audience’s general interests? Where does your audience congregate online? How do they use LinkedIn and other social networks? What kind of content does your audience read? What kinds of problems do they have that your product or brand could solve? INDUSTRYBay's marketing experts will help you to answer these questions about your campaign audience to create your buyer personas. We will determine what stage of the buyer’s journey your campaign is targeting and develop appropriate content and marketing messaging for each stage.
Marketing automation software that helps you to accelerate lead generation and automate marketing campaigns, Marketing Hub provides every INDUSTRYBay customer the ability to drive revenue by attracting, converting, and engaging high-quality leads. Help your company to save time and resources with our easy-to-use campaign management tools. Growth marketing experts at INDUSTRYBay will show your team how to use the insightful and actionable reports in Marketing Hub to measure campaign performance and optimize your marketing campaigns. In 2024, Marketing Hub was ranked the #1 Marketing Automation software product by G2, the world´s largest and most trusted software marketplace.
Sales Hub is easy-to-use sales software that drives productivity, enables customer connection, and supports sales growth. Users see 28% more deals created, 55% more deals closed and 128% more sales meetings attended within 12 months. The legacy playbook of "do more, sell more" is broken. Hiring more reps and demanding more sales activities no longer guarantees productivity. Growth has stagnated, teams are discouraged, and reps are unable to connect with customers. Sales Hub empowers sales teams to focus on quality over quantity. It equips them with the connected tools they need to regain productivity and the context they need to deepen customer connections. Plus, it gives sales leaders the intelligence to track sales team performance, analyze customer feedback, understand competitive trends, discover process enhancements, and unlock valuable coaching opportunities to scale sales more predictably and insightfully.
Customer service is an important part of your marketing operations. Online presence, content and other marketing tools can lose their value very quickly if your company fails to provide exceptional customer service. Positive pre-sales and post-sales service experiences make customers more likely to make additional purchases and drive customer loyalty. Our Customer Success Managers will train your team to use proactive tools that improve both customer service strategy and delivery. Optimize the customer journey, measure customer happiness, and track customer product usage to increase customer retention. INDUSTRYBay enables scalable customer support to fuel your business growth.
Explore more of what makes INDUSTRYBay the most complete growth platform for industrial companies. Our solution provides manufacturers and distributors the services and support they need to succeed including traffic generation, marketing campaigns, and eCommerce.
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