As of July 2023, Google holds 92.08% of the worldwide search engine market share. According to Google, customers prefer going through the majority of the buying process on their own. For example, 86% of consumers say search engines are the best way to get information. And, across all generations, people overwhelmingly use search engines to find answers online.
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Since optimizing your on-page content around target keywords is the most effective SEO strategy for achieving high rankings in search engine results pages, INDUSTRYBay´s SEO experts research the keywords your potential customers use to search for your products or services and help you to develop content that matches exactly what they want. Visual content increases the amount of time users spend on web pages and increase search engine visibility. Our SEO experts will optimize the images and videos on your website to make them easier for search engines to interpret. Last but not least, our SEO experts will ensure that your content is mobile-friendly to provide potential customers on tablets and phones a positive user experience.
Search engines provide users with the information or answers most relevant to their queries. Their algorithms display web pages pages that are the most relevant, authoritative or popular first. Keyword research is essential to ranking for the phrases potential customers use when searching for your products. INDUSTRYBay’s SEO experts analyze the meaning and intent behind the search queries buyers are using to find your products and thereby ensure that your website content is relevant and helpful.
When potential buyers use search engines, they are looking for content on a particular product. The relevance between search queries and your content determines how search engines rank your web pages. INDUSTRYBay uses the E-E-A-T model to optimize our customers’ content for subject matter expertise, personal experience, authority, and trustworthiness. Aided by state-of-the-art content auditing tools, our SEO experts optimize the content on customer websites to improve their search engine visibility and connect them with more opportunities for business.
Search engine algorithms analyze the usability of a site, which considers page speed, mobile friendliness, and other factors related to how easy it is to discover the content on your site. They use page speed - the time it takes for a user to be able to read a web page - and mobile friendliness - the performance of your website on a phone or tablet - as indicators of usability. INDUSTRYBay’s SEO experts perform technical optimization of various elements such as image size to improve the usability and rankings of customer websites.
On-page SEO ensures that search engines understand a page’s topic and keywords to better match the page to relevant searches. Although on-page SEO focuses on the keywords used, it extends to optimizing various elements in the code:
According to Duane Forrester, the former Senior Program Manager of SEO at Microsoft, one key area companies will need to focus on and get right in 2024 is structured data. Structured data is a standardized format for providing search engines information about your company´s web pages and classifying your page content so that you can rank higher in search engine results. Skipping the implementation of structured data leaves the door open for your competitors to surpass your rankings. Let INDUSTRYBay help you to close the door on your competition.
Links, also called backlinks, are references to your website´s content on other websites. Every time another website mentions and points their readers to your content, you gain a backlink to your site. Google uses the quantity and quality of backlinks to your website as a measure of website authority. The SEO team at INDUSTRYBay will generate topically relevant backlinks from domains that search engines consider authoritative and trustworthy. We will optimize your anchor text, the clickable text of a link that usually appears in a different color and is often underlined. Anchor text, a ranking signal in several Google patents, tells readers what to expect when they click on a link to your website and positively impacts your search engine rankings.
87% of Google´s users research local businesses. They look for potential vendors and specific business addresses. Local search results only appear for searches with a local intent (for example, “steel manufacturer near me”) or when a person clearly defines the location (for example, ¨steel manufacturer philadephia¨). The Google Local Pack, a list of relevant businesses in the area with a map to show their locations, is the most prominent element of local search results. When a local search contains the phrase, "near me," Google presents the closest businesses first. INDUSTRYBay´s local SEO experts will optimize your website or online store for local search ranking factors so that your business is visible to potential customers in the areas where you have a local presence.
GEO is a new approach to content optimization that goes beyond traditional SEO to include AI-specific considerations. Unlike traditional search engines, which primarily provide a list of relevant websites, generative engines go a step further by generating responses synthesized from multiple sources. INDUSTRYBay´s GEO experts will ensure that your content is structured in a way that can be easily summarized by AI. In the era of AI-generated search engine recommendations, the competition is fierce, with the top-ranked responses capturing the lion’s share of visibility. This “winner takes all” scenario accentuates the need for a meticulously optimized presence so that your content dominates in the generative search engine landscape.
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