Industrial companies engaged in the day-to-day management of their operations typically do not have the bandwidth or the resources to build and maintain a world-class eCommerce website capable of acquiring new customers and increasing sales. The upfront and ongoing investment of human and financial resources necessary can be daunting and hard to justify without a tried and tested plan for successfully marketing and monetizing an online store.
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In 2023, the overall sales of U.S. manufacturers and distributors remained flat at $14.87 trillion. Meanwhile, the combined eCommerce sales of manufacturers, distributors, wholesalers, and retailers that sell online to businesses grew by 17%. In 2024, sales forecasts predict that B2B eCommerce will surpass $2 trillion. B2B buyers use digital channels to research their purchases of goods and services and 70% of them see online buying as more convenient when they are ready to buy. The takeaway for 2024 for B2B sellers of all sizes is that business buyers want a multi-channel, digitally driven purchasing experience. INDUSTRYBay online stores are built on AdobeCommerce, the the world ́s #1 business-to-business eCommerce platform with over $50 billion in online sales transactions per year.
We enable manufacturers and distributors who wish to generate sales via the web to create exceptional digital experiences with unrivaled flexibility and scalability. Our online stores feature a robust feature set that is fully capable of managing even the most complex and customized pricing, payment, shipping, tax and logistics requirements. Our customers have the option to integrate their online stores with marketplaces such as Amazon and eBay as well as to advertise products on social media and search engine channels such as LinkedIn and Google.
Commerce Hub is a robust commerce software for industrial companies that have complex or made-to-order products that do not require a dedicated eCommerce platform such as AdobeCommerce. When customers purchase your products or services using quote requests, the software provides you with easy-to-use quotes, invoices, and payment links to accelerate sales and get paid faster. Payments are processed via HubSpot payments or Stripe payment processing and are seamlessly integrated with Quickbooks. There is no monthly subscription fee for using Commerce Hub and your customers will love the exceptional quote request and B2B checkout experience.
Manufacturers and distributors often sell complex products that cannot be purchased online. If this sounds like you, then INDUSTRYBay has the perfect solution: Cart2Quote. Your customers can enjoy a full-featured eCommerce shopping experience combined with industry-leading Request for Quote functionality. Your company’s sales team can quickly and easily respond to quote requests with a proposal that includes configuration and pricing options. Upon approval, the proposal is instantly converted to an order that is sent to HubSpot CRM, where all your Requests for Quote are tracked and managed within the deal pipeline. Say goodbye to cutting and pasting from spreadsheets or losing orders in email chains.
INDUSTRYBay customers have the highly advantageous benefit of using their own domain for their online stores. Since the entire eCommerce experience remains on your domain, your products are not lost in a sea of competing industrial products. Industrial marketplaces such as Grainger and industrial supplier directories such as ThomasNet do not provide the degree of visibility and exclusivity necessary to maximize your product visibility. If and when you cancel your company’s subscription, your search engine rankings remain intact because our search engine experts always optimize your domain. INDUSTRYBay is the most cost-effective, scalable and flexible online marketing platform for maximizing your sales growth long term.
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Explore more of what makes INDUSTRYBay the most complete growth platform for industrial companies. Our solution provides manufacturers and distributors the services and support they need to succeed including traffic generation, marketing campaigns, and eCommerce.
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